Programme - Strictly Business! 2006

Registration And Coffee

ALL DAY

AVLON EDUCATION EXCHANGE

Come along and meet a member of the Avlon European Team who will be showcasing Avlon's revolutionary product range. Avlon will also be presenting their new salon retail concept and their new MoisturColor Permanent Conditioning Hair Care System. You will also be able to get an exclusive insight into Avlon's 2006 Educational programme.

• take advantage of special Strictly Business! product-discount packages
• discuss supply chain and distribution issues
• find out about the latest innovations, products and colour ranges
• get tips on how to increase your salon revenue

e-salonfinder Internet Café

Register your business for FREE on e-salonfinder.com, the new online directory for UK ethnic hair and beauty businesses, designed to get your business online, the easy way. Whether you're a salon or barbershop owner, a mobile specialist, a distributor or supplier of products to the ethnic hair and beauty sector, you need to be listed on e-salonfinder.com.

e-salonfinder.com offers:

• A unique opportunity to reach tens of thousands of people who use the Internet to look for styling ideas and salons in their local area
• A free full-page business profile including your business description, opening times and the services you offer
• A mini gallery to display up to 4 images from your portfolio
• Secure access to your profile so you can add to or edit any of your salon's information - 24 hours a day, 7 days a week
  

EXHIBITORS' HALL

Take advantage of unique discounts or find out about products and services from our exhibitors:

• Avlon
• Hairaisers
• HSBC
• Integrity Software
• ISW - Health & Safety Surgery
• Kingston Management Centre
• Luster Products
• Media Image
• Organic Root Stimulator
• Precious Online
• Price IT Solutions
• Pride Magazine
• Sahara Single Bible
• Salon Business Solutions

Maximising Your Salon Profits

Alan Austin- Smith

Alan Austin-Smith is one of the leading business gurus within the hairdressing industry. Over the last 25 years he has worked with most of the principal hair companies, starting his career as a hairdresser with Vidal Sassoon in 1976, then moving from Glemby to Regis before being head-hunted by L'Oréal. His first book, The Fantastic Hairdresser, is every hairdressers' must-have tool and the Fantastic Boss has become a salon management bible. During this seminar you will discover the potential your salon holds and how to maximise that potential by:

• setting targets for profit
• pricing correctly
• making the right decisions on staffing, opening hours and appointments
• using budgets to achieve your goals

Business Basics: Focus On Finance

Tracey Husbands, of Impact Consultancy Group and Calvin Rattray, of Hype Coiffure

Calvin Rattray is the founder of Hype Coiffure, one of the most successful salon brands in the UK's ethnic Hair and Beauty sector. Tracey Husbands has a strong background in investment banking, having worked for Barclays, Deutsche Bank and Business Link. She now runs Impact Consultancy Group, specialising in helping businesses to become "finance ready".
In this seminar, Tracey and Calvin will provide direct answers to questions concerning the economic structure of your business. Learn how to:

• dramatically improve salon profits and cash flow
• develop a step-by-step winning business plan
• combat rising business costs
• manage your business instead of letting
  your business manage you!

Coffee Break And Informal Networking

New Markets Mean More Money!

Desmond Murray

Desmond Murray is one of the UK's most versatile and accomplished hairstylists and is renowned worldwide for both his European and Afro hairdressing skills. The favourite hairdresser of many black celebrities including Beverley Knight, Denise Lewis and Destiny's Child, Desmond also tousles the locks of Julia Roberts, Elle Macpherson and Denise Van Outen.
Desmond's incredible talent and wonderful personality have taken him a long way since he entered hairdressing at 16, and he has successfully crossed over into the mainstream media with GMTV, This Morning and Channel 4's The Salon.

Desmond will show you how to:

• use the photo shoot as a powerful advertising tool
• increase your revenue by reaching new markets
• rise to the top of your profession

Business Basics: Focus On Innovation

Anne Long-Murray

Director of Salon Strategies and founder of e-salonfinder.com, Anne Long-Murray introduces this seminar with a straight-forward no-nonsense guide to using IT and the Internet to streamline your business activities and enhance your marketing efforts.
Representatives from Integrity Software, Salon Business Solutions, and Price IT Solutions will demonstrate their own salonmanagement packages so you can compare systems and choose the one that's right for your business. No prior experience with computersis necessary. Learn how to:

• research and select a computerised salon-management system
• assess your computer and software needs
• work out which computer is right for your business
• use your computer to enhance customer service
• overcome anxiety and master your system
• use the Internet as a powerful marketing tool

Working Lunch

HEAD II HEAD

The Future of Specialist Hair and Beauty

Over a working lunch, a panel of industry leaders will update you on our progress in forming Europe's first association of ethnic hair and beauty specialists. Hosted by Alan Austin-Smith, the discussion will involve representatives from the top suppliers, including Avlon and Namasté Laboratories, along with industry leaders such as Junior Green, Enoch Williams, Calvin Rattray, Sharon Adjei and Patricia Hope. Don't miss this event!

Converting Consultations To Cash

Alan Austin-Smith

Every successful stylist knows that once your clients believe in your technical skills, it’s the consultation that generates your income. Clear and effective communication with your clients and staff can easily be converted into cash if you learn the secrets of creating the perfect consultation to enhance the client experience and maximise salon profits through product sales, extra services and repeat business.

In this seminar Alan Austin-Smith shows you how to:

• develop the concept of the ‘second consultation’ - a unique approach to communication with your clients
• ask the right questions
• develop your listening skills and inspire your clients to action

Business Basics: Focus On Leadership

Liz Ogilvie, of Kingston Management Centre and Andy Burnett of Knowinnovation.com

People are the foundation of any successful business, but these days salon owners are finding it increasingly difficult to retain good staff. Liz and Andy will show you how to train, motivate and retain the best people, thereby improving client retention and loyalty.
This session will help you:

• recruit, select and keep quality, career-minded salon staff
• improve employee work habits and attitudes
• develop your own employee training programme
• motivate your staff to give excellent client care
• build a team that's focused on innovation and growth for your business

How To Attain Unstoppable Success For The Professional Hairdresser

Dr. Reginald Mitchell
Director of Education,
Namasté Laboratories, L.L.C.

Dr. Reginald Mitchell (aka Dr. Hair) has 29 years in the cosmetology industry. He is a renowned educator, image consultant, platform artist, cosmetologist, motivational speaker and an ordained evangelical minister. In 1996 Dr. Mitchell brought 20 years of industry experience to Namasté Laboratories, creators of the Organic Root Stimulator (ORS) hair care system.

Dr. Reginald Mitchell is flying in from Chicago, Illinois USA to expel the myths that abound in the haircare industry. He will reveal the secrets to guarantee more clients, more retail sales, professional respect, how to raise self esteem, how to understand service, how to join science and nature to stop hair loss for healthier and more beautiful hair and how to determine quality products for your clients.